EW Dupe Finder

EW Dupe Finder is a Salesforce-native tool that helps organizations detect and merge duplicate records across standard and custom objects. It supports real-time and scheduled deduplication with intelligent auto-merge, customizable filters, and field-level control. Users can preview and manage merges directly within Salesforce, while admins benefit from permission controls, error logs, and audit-ready reports—ensuring clean data, improved efficiency, and full compliance.

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Why Dupe Finder?

Data duplication is one of the biggest threats to CRM effectiveness—cluttering your Salesforce org, confusing sales and support teams, and damaging reporting accuracy. EW Dupe Finder tackles this head-on by offering an intelligent, scalable, and fully Salesforce-native solution to identify and merge duplicate records. Unlike basic duplicate management tools, it empowers users with customizable rules, cross-object detection, and advanced merge logic, ensuring cleaner data without risking important information. Whether you're running a scheduled cleanup or reviewing matches manually, EW Dupe Finder provides complete control and audit-ready visibility—all while saving time and reducing manual effort.

Strong Features For Your Business Operations

Support for Standard and Custom Objects

EW DupeFinder supports Salesforce’s core objects—Account, Contact, Lead, Case, and PersonAccount—ensuring complete CRM coverage. The paid version expands this to include all custom objects, making it suitable for any business vertical or industry use case.

Customizable Duplicate Rules

With configurable duplicate filters (formerly known as scenarios), you can define which fields to use for identifying duplicates. Whether it's Name, Email, Phone, or a combination, each object can have custom rules tailored to your data structure and business logic.

Scheduled Duplicate Detection (Bulk Search)

Automate routine data cleanup by scheduling duplicate scans to run daily, weekly, or monthly. These background jobs help keep your Salesforce org clean and efficient—without manual intervention.

Real-Time Duplicate Search (Quick Search)

When immediate action is needed, the Quick Search feature enables on-demand scanning. Simply select a duplicate rule and get instant results to merge or delete duplicates as required.

AutoMerge Engine for Hands-Free Cleanup

Automatically merge duplicates using intelligent logic such as most completed fields,most recently updated, or field-specific strategies. EW DupeFinder supports merging up to 50 records at a time, with scalability options available.

Cross-Object Duplicate Detection

EW DupeFinder can detect duplicates across different objects—for example, identifying if a Lead already exists as a Contact. This enables smarter deduplication and improves segmentation across departments.

Direct Search with Advanced Filtering

Use the Direct Search tab with advanced filter logic (AND/OR conditions) to find duplicates based on complex criteria like Email contains or Created this month. This feature is ideal for data specialists seeking precise control.Not all duplicates need to be merged—some can be safely removed. EW DupeFinder allows direct deletion of unnecessary duplicates from the search results for faster cleanup.

Interactive Dashboard

Visualize your data cleanup progress effortlessly with EW DupeFinder’s built-in live dashboard. It provides real-time visibility into the total number of duplicates found, the records successfully merged, and the status of scheduled deduplication jobs.

Advantages of Using EW DupeFinder

Seamless Salesforce Experience

100% native to Salesforce—no third-party logins or data transfers—ensuring better speed, security, and compliance.

Unmatched Merge Capacity

Merge up to 50,000 duplicate records per job, including child records—ideal for large-scale data cleanup.

Advanced Merge Logic

Customize how each field is resolved using strategies like “most completed,” “most recent,” or “master-first,” while retaining related records like Opportunities, Cases, and Activities.