Andy Tran

Sales Cloud vs. Service Cloud

by | May 3, 2020 | Healthcare IT, Salesforce

Sales Cloud vs. Service Cloud

When you sign up for Salesforce, you are given two module options: Sales Cloud and Service Cloud.

With Service Cloud, users are typically more focused on service and cases. Service Cloud helps companies that sell services and/or products, whereas Sales Cloud is more helpful for companies who are focused on leads, opportunities, and sales.

However, there is a ton of overlap between Sales Cloud and Service Cloud. Both modules have opportunities and cases, for example.

The points we mention in this blog post focus on the specific strong suits each module has for specific roles and organizations, highlighting key differences.

Keep in mind, there is A LOT more information to learn about both, and we encourage you to browse this blog for more information on each platform.

That in mind, let’s get started …


Sales Cloud

Sales Cloud refers to the “sales” module in It includes:

  • Accounts, Contacts
  • Leads, Opportunities
  • Reports, Dashboards
  • Campaigns
  • Tasks, Activities
  • Products, Assets, Quotes
  • Calendars, Events
  • Forecasts, Territory Management
  • Chatter
  • Custom Apps, Tabs & Objects
  • Self-Service Portal
  • Public Knowledge (via Communities)
  • CTI Integration (more service focused)
  • Cases, Solutions
  • Visual Workflow
  • Add-On: Knowledge Base
  • Add-On: Service Cloud Portal


Service Cloud

Service Cloud, on the other hand, includes everything that Sales Cloud does, but adds the additional:

  • Service Cloud Console
  • Service Entitlements
  • Service Level Agreements
  • Visual SLA Timelines
  • Add-On: Live Agent
  • Omnichannel Routing
  • CTI integration
  • Web-to-case
  • Add-On: Live Messaging


Keep in mind, the aforementioned Add-Ons for each module require additional licensing.

With Service Cloud, you can automate service processes, streamline workflows, and surface key articles, topics, and experts to transform the agent experience.

Sales Cloud offers Web-to-lead functionality, whereas Service Cloud offers Web-to-case functionality.


Salesforce Service Cloud makes connecting one-to-one with every customer, across multiple channels on any device, extremely easy.

In 2018, Service Cloud provides users the ability to deliver instantaneous and personalized support via the phone, email, chat, and now, even an SMS messaging app system of their choosing through LiveMessage.